DD IS A CREATIVE AND STRATEGIC

RESEARCH CONSULTANCY

We help brand leaders gain competitive advantage in the marketplace by inspiring and informing their decision-making through strategic insight.

Where BRAND VALUE meets INNOVATION

Where HERITAGE meets HYBRID

Where INSPIRATION meets DATA

This is where human & brand truths are revealed.

This is where DD resides.

OUR

SERVICES

Our offering brings together an understanding of the client’s business as well as the cultural context of brand and user.

Our approach is founded on qualitative & quantitative research, knowledge of new behaviour & marketing science, and creative problem solving.

BRAND

GROWTH

IDEATION &

INNOVATION

HUMAN &

CULTURAL INSIGHT

CUSTOM-MADE INITIATIVES

Unique & innovative brand ideas are born at junctures.

The junctures where tensions meet and opposites converge:

the LOCAL and the GLOBAL

the INNOVATIVE and the FAMILIAR

the PHYSICAL and the DIGITAL

the GUT and the HEAD.

HOW WE'RE

DIFFERENT

We bring a team of experts into each project: marketing, strategy, CRM, designers, copywriters, etc.

A team that brings together deep understanding of what makes brands and products come to life, grow and prosper in Asia and beyond.

ONLY THE

A-TEAM

We provide custom-made solutions to address specific goals.

We do this by applying new science to provide creative ideas for the way forward.

COMBINING CREATIVITY & SCIENCE

Based in Tokyo and Singapore, we have a unique perspective.

As the Asian consumer evolves and local brands challenge the global status quo, we're increasingly working on propositions that are emerging out of Asian markets and brands.

UNIQUE ASIA-FIRST PERSPECTIVES

OUR

WORK

We work across a plethora of products, categories and brands. Over the years we’ve developed experience and expertise in the following areas:

OUR

CLIENTS

Asia is our home turf, but our experience and expertise extend beyond. We have informed and inspired brands on five continents.

OUR

TEAM

DRAGO DJOUROV

Managing Director

BA and MA in Behavioural Sciences and Sociology from Hitotsubashi University, Tokyo
Living and working in Asia since 1997—Osaka, Tokyo, Hong Kong and Singapore
Strategy, academic and commercial research experience of over 20 years
Experience with blue chip companies on five continents
Fluent English, Japanese, Russian and Bulgarian speaker
Formerly with McCann Erickson Infoplan Tokyo, TNS, Flamingo Tokyo.

KRISTI MACKINTOSH

Associate Director

MA in Economics and Marketing from Wakayama University
Over 20 years of Asia experience—Wakayama, Tokyo, Hong Kong and Singapore
Background in CRM, Marketing, Market Entry
Marketing Research experience of over 10 years
Experience with luxury, banking, insurance, automobile and retail industries in Asia, Europe and Southern Africa.

UNIQUE INSIGHT

TO INFORM & INSPIRE