UNIQUE INSIGHT
TO INFORM & INSPIRE
DD IS A CREATIVE AND STRATEGIC
INSIGHT CONSULTANCY
We help brand leaders gain competitive advantage in the marketplace by inspiring and informing their decision-making through strategic insight.
Where BRAND VALUE meets INNOVATION
Where HERITAGE meets HYBRID
Where INSPIRATION meets DATA
This is where human & brand truths are revealed.
This is where DD resides.
OUR
SERVICES
Our offering brings together an understanding of the client’s business as well as the cultural context of brand and user.
Our approach is founded on qualitative & quantitative research, client workshops, ideation, knowledge of new behaviour & marketing science, and creative problem solving.
Unique & innovative brand ideas are born at junctures.
The junctures where tensions meet and opposites converge:
the LOCAL and the GLOBAL
the INNOVATIVE and the FAMILIAR
the PHYSICAL and the DIGITAL
the GUT and the HEAD.
HOW WE'RE
DIFFERENT
ONLY THE
A-TEAM
We bring a team of experts into each project: marketing, strategy, CRM, designers, copywriters, etc.
A team that brings together deep understanding of what makes brands and products come to life, grow and prosper in Asia and beyond.
COMBINING CREATIVITY & SCIENCE
We provide custom-made solutions to address specific goals.
We do this by applying new science to provide creative ideas for the way forward.
UNIQUE ASIA-FIRST PERSPECTIVES
Based in Tokyo and Singapore, we have a unique perspective.
As the Asian customer evolves and local brands challenge the global status quo, we're increasingly working on propositions that are emerging out of Asian markets and brands.
OUR
WORK
Research, insight & strategy.
We work across a plethora of products, categories and brands. Over the years we’ve developed experience and expertise in the following areas:
OUR
CLIENTS
Asia is our home turf, but our experience and expertise extend beyond. We have informed and inspired brands on five continents.
OUR
LEADERSHIP
DRAGO DJOUROV
Managing Director
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Extensive experience with travel, tourism, hospitality & attractions across Asia and beyond
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BA and MA in Behavioural Sciences and Sociology from Hitotsubashi University, Tokyo
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Living and working in Asia since 1997—Osaka, Tokyo, Hong Kong and Singapore
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Strategy, academic and commercial research experience of over 20 years
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Experience with blue chip companies on five continents
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Fluent English, Japanese, Russian and Bulgarian speaker
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Formerly with McCann Erickson Infoplan Tokyo, TNS, Flamingo Tokyo.
