TO INFORM & INSPIRE
DD IS A CREATIVE AND STRATEGIC
We help brand leaders gain competitive advantage in the marketplace by inspiring and informing their decision-making through strategic insight.
Where BRAND VALUE meets INNOVATION
Where HERITAGE meets HYBRID
Where INSPIRATION meets DATA
This is where human & brand truths are revealed.
This is where DD resides.
Our offering brings together an understanding of the client’s business as well as the cultural context of brand and user.
Our approach is founded on qualitative & quantitative research, knowledge of new behaviour & marketing science, and creative problem solving.
Unique & innovative brand ideas are born at junctures.
The junctures where tensions meet and opposites converge:
the LOCAL and the GLOBAL
the INNOVATIVE and the FAMILIAR
the PHYSICAL and the DIGITAL
the GUT and the HEAD.
We work across a plethora of products, categories and brands. Over the years we’ve developed experience and expertise in the following areas:
Asia is our home turf, but our experience and expertise extend beyond. We have informed and inspired brands on five continents.