Drago Djourov So, some pigs use tools... So, some pigs use tools (see link below). Why, if they don't need them? “Learned things and cultural things work that way. Maybe, it just...
Drago Djourov Nike x sacai Takes Running Heritage Down a New Path Hybrid is the only state we can now exist in: not just a way to deal with change, but to celebrate it. The future's already here and it's...
Drago Djourov How to Improve Your Net Promoter Score A great HBR piece on NPS in context: 1. break down activities along value chain (e.g. if you're a hotel: reservation, check in, arrival i...
Drago Djourov I Think Our Food is Fantastic! Is it time to reconsider the meaning of a brand's 'core competency' and 'brand extension' in the age of the platform economy? AirAsia bos...
Drago Djourov 'from facebook' with love It's a shame and a waste. At best, this won’t detract from the instagram brand, but likely it won’t do the facebook brand any favours. As...
Drago Djourov How to avoid "peak innovation"? Focus on the strength of the idea rather than its novelty. And think about the longer-term strategy. Diageo: "...we’re looking at the lo...
Drago Djourov Fights, festivals, fear: Sohrab Hura's angst-ridden India India: "the uneasy dynamic between the new entrepreneurial class who are driving the country’s rapidly growing economy, and a more tradit...
Drago Djourov Why Chinese Parents Prefer Lego to Barbie "Chinese parents love to play: 98% say that play is essential for their child’s well-being, even more than Americans and Danes..." They j...
Drago Djourov What Happens After the Spirit Leaves the Glass? NatGeo celebrating Space Week with some amazing photography: whisky sediment as celestial body...mixed with special effects. "Button’s wo...
Drago Djourov Looking to the future to celebrate the past Walkman's 40yo. Sony's celebrating with an amazing exhibition at the SONY Bldg in Ginza, Tokyo. But isn't looking at the future the best w...