So, some pigs use tools (see link below). Why, if they don't need them? “Learned things and cultural things work that way. Maybe, it just...

Hybrid is the only state we can now exist in: not just a way to deal with change, but to celebrate it. The future's already here and it's...

A great HBR piece on NPS in context: 1. break down activities along value chain (e.g. if you're a hotel: reservation, check in, arrival...

Is it time to reconsider the meaning of a brand's 'core competency' and 'brand extension' in the age of the platform economy? AirAsia...

It's a shame and a waste. At best, this won’t detract from the instagram brand, but likely it won’t do the facebook brand any favours....

Focus on the strength of the idea rather than its novelty. And think about the longer-term strategy. Diageo: "...we’re looking at the...

India: "the uneasy dynamic between the new entrepreneurial class who are driving the country’s rapidly growing economy, and a more...

"Chinese parents love to play: 98% say that play is essential for their child’s well-being, even more than Americans and Danes..." They...

NatGeo celebrating Space Week with some amazing photography: whisky sediment as celestial body...mixed with special effects. "Button’s...

Walkman's 40yo. Sony's celebrating with an amazing exhibition at the SONY Bldg in Ginza, Tokyo. But isn't looking at the future the best...

“If Instagram went away tomorrow, our ice-cream truck would still survive. I don’t know that your ‘influencer’ business would.”...

'Who decides what you like?' Vienna Tourism Board's new campaign shows how a brand can take back the reins, reframe its proposition and...

3 C`s 1. Collect data 2. Customise Marketing Communication 3. Customer Service Any commercial entity needs to decide where they draw the li

What do TWA Hotel newly opened at JFK T5 and Cathay Pacific Airways rebrand (tagline Move Beyond) have in common? 3 things: 1. Baggage:...

Our urban environment is becoming more agile and interactive: more a platform than a finished product. Plug and play! Strong...

B2B Marketing works best when it follows a long-term strategy, but the operating model must be based on short feedback loops. New survey...

Disruption comes from ideas, not tech. Old marketing elbow grease like consumer motivations, market definition, channel strategy... ...

Uber's brand issue. AirBnB investment in brand vs Uber's failure to do so... Investing in brand helps you reduce price sensitivity, which...

Everything changes. Even Singapore. The Singapore where no one wants to make babies and prefers to make money in a job prescribed by...

We're all synesthetes. Research demonstrates that yoghurt tastes sweeter on a white spoon than it does on a black spoon. Piano music...

1,300-year-old Nishiki market in Kyoto is now "a crush of spectators rather than a lively scene of local shoppers." Can tourism help...

The Hybridisation of Everything: Trends From Retail and Hospitality in Asia

"The impression among business leaders is that ESG (environmental, social, & governance issues) just hasn’t gone mainstream in the...

"By listening, marketing will re-learn how to talk," to quote the Cluetrain Manifesto. "For many organizations, [multiple-choice online]...

“Making fun of yourself and then using that platform to revitalise the brand is a hugely risky move. …it has to be bold and risky to have...

無印 Muji Hotel now in Ginza (after Shenzhen & Beijing). OK, makes sense to open a branded hotel, if you're in furniture and household...

"Game-changing strategies are born of creative thinking." Harvard Business Review: 4 approaches to building a disruptive strategy....

Unilever: Bye-bye CMO, hello CGO. But at the end of the day, the CGO would be doing the same thing: Segmentation, Targeting, Positioning,...

c. 50% of jobs globally would be replaced or 'substantially changed' by automation (OECD, 2018). In addition to the socio-economic...

Baiju brands to seek sloshing on overseas shores as Chinese demand is changing. Food pairing (i.e. taking a leaf out of successful...

Japan: from Universal Peace (平成, heisei) to Auspicious Harmony (令和, reiwa). But there's more behind the new name of the Japanese imperial...

Global Method, Local Approach: How The Focus Group Can Work in Japan

Soliciting Diverse Perspectives "When it comes to inducing a sense of brand ownership within employees and vendors, it is important to...

Drago Djourov commented, "More people are traveling than ever before in history. What’s more, social media has enabled people to bring...

"The problem with obsessing over the experience is that you end up mistaking the means for the end [...] Purpose, value, safety,...

The Walt Disney Company's got 21st Century Fox for USD71 billion, and the streaming race is heating up… Netflix is in pole position. Hulu...

Valuation of brands with a high sense of purpose has increased 175% between 2006 and 2017, vs. 70% and 86% for brands with lower and...

Brand Japan could do with a little more human & little less robot... "Japan Inc. hopes to use the Tokyo 2020 Olympics to show the world...

In the Age of the Hybrid, it’s never been more tempting to mix business with pleasure. 60% of all business trips turn into bleisure...

Netflix's Gambit: "Netflix canceled Jessica Jones, Daredevil, Luke Cage, Iron Fist and The Punisher because it could. In 2019, Netflix is...

Digital subscription revenue at The New York Times now higher than digital advertising. The Economist, too has done an amazing job of...

Zen & The Art Of Qual Research: Recent Research Trends in China, Japan and Korea