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02
TRAVEL
How Are Expectations of The Travel Experience & Role of Accommodation Changing?
TARGET MARKETS
Malaysia, Thailand, Indonesia, Mexico
OBJECTIVES
To inform brand positioning and communications with understanding of local and global needs and behaviours related to youth travel
APPROACH
Qualitative and quantitative research with leisure and business travellers and industry experts
RESULT
Understanding of behaviour and attitude changes as well as current dynamic; recommendations related to brand's future: long and short term
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