02

TRAVEL

How Are Expectations of The Travel Experience & Role of Accommodation Changing?

​

TARGET MARKETS

 Malaysia, Thailand, Indonesia, Mexico

​

OBJECTIVES

To inform brand positioning and communications with understanding of local and global needs and behaviours related to youth travel

​

APPROACH

Qualitative and quantitative research with leisure and business travellers and industry experts

​

RESULT

Understanding of behaviour and attitude changes as well as current dynamic; recommendations related to brand's future: long and short term