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02

TRAVEL

How Are Expectations of The Travel Experience & Role of Accommodation Changing?

TARGET MARKETS

 Malaysia, Thailand, Indonesia, Mexico

OBJECTIVES

To inform brand positioning and communications with understanding of local and global needs and behaviours related to youth travel

APPROACH

Qualitative and quantitative research with leisure and business travellers and industry experts

RESULT

Understanding of behaviour and attitude changes as well as current dynamic; recommendations related to brand's future: long and short term