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01
ENTERTAINMENT
How Can The Concept Work Here?
TARGET MARKETS
China, South Korea, Japan, Singapore, India, UAE, Malaysia
OBJECTIVES
To understand leisure needs and competitor landscape, to gauge attractiveness of proposition, ITV, location and acceptability of price point, to optimise and localise brand experience and product delivery
APPROACH
Qualitative research with a wide range of stakeholders
RESULT
Successful experience optimisation that resonates with key local target
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