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01

ENTERTAINMENT

How Can The Concept Work Here?

TARGET MARKETS

China, South Korea, Japan, Singapore, India, UAE, Malaysia

OBJECTIVES

To understand leisure needs and competitor landscape, to gauge attractiveness of proposition, ITV, location and acceptability of price point, to optimise and localise brand experience and product delivery

APPROACH

Qualitative research with a wide range of stakeholders

RESULT

Successful experience optimisation that resonates with key local target