How Can The Concept Work Here?

​

TARGET MARKETS

China, South Korea, Japan, Singapore, India, UAE, Malaysia

​

OBJECTIVES

To understand leisure needs and competitor landscape, to gauge attractiveness of proposition, ITV, location and acceptability of price point, to optimise and localise brand experience and product delivery

​

APPROACH

Qualitative research with a wide range of stakeholders

​

RESULT

Successful experience optimisation that resonates with key local target