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04
MEDICAL
Medical Condition Experience & Pharma Brand Communication
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TARGET MARKETS
Tokyo, Singapore, Kuala Lumpur, Bangkok
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OBJECTIVES
To understand the experience of specific condition, role of medication (and specific brands) in it; to create communication routes and optimise brand positioning and communication
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APPROACH
Patient and caregiver ethnography research and workshops
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RESULT
Produced optimal brand positioning and effective communication route across multiple markets
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