04

MEDICAL

Medical Condition Experience & Pharma Brand Communication

TARGET MARKETS

Tokyo, Singapore, Kuala Lumpur, Bangkok

OBJECTIVES

To understand the experience of specific condition, role of medication (and specific brands) in it; to create communication routes and optimise brand positioning and communication

APPROACH

Patient and caregiver ethnography research and workshops

RESULT

Produced optimal brand positioning and effective communication route across multiple markets

 

© 2018 DD Global Pte Ltd

  • LinkedIn - White Circle