top of page

04

MEDICAL

Medical Condition Experience & Pharma Brand Communication

TARGET MARKETS

Tokyo, Singapore, Kuala Lumpur, Bangkok

OBJECTIVES

To understand the experience of specific condition, role of medication (and specific brands) in it; to create communication routes and optimise brand positioning and communication

APPROACH

Patient and caregiver ethnography research and workshops

RESULT

Produced optimal brand positioning and effective communication route across multiple markets

 

bottom of page