Medical Condition Experience & Pharma Brand Communication

​

TARGET MARKETS

Tokyo, Singapore, Kuala Lumpur, Bangkok

​

OBJECTIVES

To understand the experience of specific condition, role of medication (and specific brands) in it; to create communication routes and optimise brand positioning and communication

​

APPROACH

Patient and caregiver ethnography research and workshops

​

​

RESULT

Produced optimal brand positioning and effective communication route across multiple markets