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04

MEDICAL

Medical Condition Experience & Pharma Brand Communication

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TARGET MARKETS

Tokyo, Singapore, Kuala Lumpur, Bangkok

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OBJECTIVES

To understand the experience of specific condition, role of medication (and specific brands) in it; to create communication routes and optimise brand positioning and communication

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APPROACH

Patient and caregiver ethnography research and workshops

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RESULT

Produced optimal brand positioning and effective communication route across multiple markets

 

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