top of page
LIFESTYLE & LEISURE
What Is The Meaning Of ‘Innovation’ And ‘Progress’?
Tokyo & Seoul
To understand personal and cultural definitions of high-level concepts such as “Innovation” and “Progress” with a view to informing client brand’s repositioning strategy
Qualitative research, semiotics
Rich understanding of dominant and emerging themes around key concepts; generated positioning areas with the strongest potential for the client brand that informed future brand thinking
bottom of page