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06
RETAIL
How Do We Create A Retail Experience Platform--Relevant to Local Experience & True to Global Brand?
TARGET MARKETS
Japan & Korea
OBJECTIVES
To optimise client brand’s retail experience
APPROACH
Qualitative research: store visits and group sessions with multiple stakeholder groups
RESULT
Deconstructing relevant retail experience and applying learning to designing a retail experience platform; understanding key target needs and identifying opportunities for client retail concept
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