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06

RETAIL

How Do We Create A Retail Experience Platform--Relevant to Local Experience & True to Global Brand?

TARGET MARKETS

Japan & Korea

OBJECTIVES

To optimise client brand’s retail experience

APPROACH

Qualitative research: store visits and group sessions with multiple stakeholder groups

RESULT

Deconstructing relevant retail experience and applying learning to designing a retail experience platform; understanding key target needs and identifying opportunities for client retail concept