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I Think Our Food is Fantastic!

Is it time to reconsider the meaning of a brand's 'core competency' and 'brand extension' in the age of the platform economy? AirAsia boss Tony Fernandes: I think our food is fantastic. We believe in it so much we're going to start a fast food restaurant out of it. And we're going to give other fast food chains a run for their money. So, AirAsia's Santan is no longer a restaurant in the sky... their inflight menu is taking off as a restaurant on the ground now. Where's up and where's down? TWA-themed hotel opened doors at JFK Terminal 5... ...and in pursuit of offering an end-to-end travel experience, Airbnb is going into aviation.

(LinkedIn post 2019)


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