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So, some pigs use tools...

So, some pigs use tools (see link below). Why, if they don't need them? “Learned things and cultural things work that way. Maybe, it just feels like the right thing to do.”

This is what a great brand feels like. A great brand doesn't make sense, either.

"...why bother with a tool if a snout is just as efficient? The most likely answer is that there isn’t a clear functional explanation, much like chimpanzees that hold hands during grooming so that the groomer has only one hand free."

Humans, too, are cognitive misers and creatures of habit. A great brand knows that.

(LinkedIn post 2019)


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