Stop Obsessing About Experiences; Start Enabling Participation

"The problem with obsessing over the experience is that you end up mistaking the means for the end [...] Purpose, value, safety, relevance. Weave these qualities together and you should get a better – and more precise – definition of experience that actually delivers what matters most: active, personal participation from the people who matter most to your work."

A great piece by Bryan Specht Kimpton Hotels & Restaurants

Room 301 experiment is another great case in point. https://lnkd.in/fkgnbBV

#experience #experientialmarketing #experiencemarketing #experienceeconomy #participation #purpose #relationship #brandpurpose #sharedvalue #relevance #branding #room301 #kimptonhotels #personalization #connecting

(LinkedIn post 2019)