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    Stop Obsessing About Experiences; Start Enabling Participation


    "The problem with obsessing over the experience is that you end up mistaking the means for the end [...] Purpose, value, safety, relevance. Weave these qualities together and you should get a better – and more precise – definition of experience that actually delivers what matters most: active, personal participation from the people who matter most to your work."


    A great piece by Bryan Specht Kimpton Hotels & Restaurants


    Room 301 experiment is another great case in point. https://lnkd.in/fkgnbBV


    #experience #experientialmarketing #experiencemarketing #experienceeconomy #participation #purpose #relationship #brandpurpose #sharedvalue #relevance #branding #room301 #kimptonhotels #personalization #connecting


    (LinkedIn post 2019)