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Move Beyond

What do TWA Hotel newly opened at JFK T5 and Cathay Pacific Airways rebrand (tagline Move Beyond) have in common? 3 things: 1. Baggage: Heritage is not necessarily a bad thing, if you know how to check it (heritage and nostalgia play a massive role in removing price sensitivity) 2. Brand: The fight against commodification is real; in air travel and in hospitality (in the product vs platform fight, product strikes back!) 3. Bolder, brasher: Travel is about living a story and story-telling is most compelling when it's authentic.

(LinkedIn post 2019)


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