Uber's brand issue. AirBnB investment in brand vs Uber's failure to do so...
Investing in brand helps you reduce price sensitivity, which should also help with profitability (Uber lost USD1.8 billion; AirBnB: USD100 million in profit). Uber has to move away from commodity. GOJEK and Grab need to watch out, too.
#brandbuilding #irrationalpreference #uber
(LinkedIn post 2019)