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Investing in Brand

Uber's brand issue. AirBnB investment in brand vs Uber's failure to do so...




Investing in brand helps you reduce price sensitivity, which should also help with profitability (Uber lost USD1.8 billion; AirBnB: USD100 million in profit). Uber has to move away from commodity. GOJEK and Grab need to watch out, too.


#brandbuilding #irrationalpreference #uber


(LinkedIn post 2019)

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