© 2018 DD Global Pte Ltd

  • LinkedIn - White Circle

    How to avoid "peak innovation"?

    Focus on the strength of the idea rather than its novelty. And think about the longer-term strategy. Diageo: "...we’re looking at the longer term opportunities that are not necessarily going to help us next quarter, or next year."

    #marketing #innovation #peakinnovation

    (LinkedIn post 2019)