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Five Tricks of the Senses


We're all synesthetes.


Research demonstrates that yoghurt tastes sweeter on a white spoon than it does on a black spoon. Piano music smells fruity, while brass sound has a musky odour. But some comms work taps into our synesthete ability more effectively than others...


E.g. did you see this piece in Adweek on a recent Coke campaign (The Coca-Cola Company)?




(LinkedIn post 2019)

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