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    Five Tricks of the Senses


    We're all synesthetes.


    Research demonstrates that yoghurt tastes sweeter on a white spoon than it does on a black spoon. Piano music smells fruity, while brass sound has a musky odour. But some comms work taps into our synesthete ability more effectively than others...


    E.g. did you see this piece in Adweek on a recent Coke campaign (The Coca-Cola Company)?


    https://lnkd.in/fh2JvYk


    #senses #food #foodmarketing #advertising #sonicbranding #communications #research #cocacola #synesthesia


    (LinkedIn post 2019)