Search

Five Tricks of the Senses


We're all synesthetes.


Research demonstrates that yoghurt tastes sweeter on a white spoon than it does on a black spoon. Piano music smells fruity, while brass sound has a musky odour. But some comms work taps into our synesthete ability more effectively than others...


E.g. did you see this piece in Adweek on a recent Coke campaign (The Coca-Cola Company)?


https://lnkd.in/fh2JvYk


#senses #food #foodmarketing #advertising #sonicbranding #communications #research #cocacola #synesthesia


(LinkedIn post 2019)

© 2018 DD Global Pte Ltd

  • LinkedIn - White Circle