Valuation of brands with a high sense of purpose has increased 175% between 2006 and 2017, vs. 70% and 86% for brands with lower and medium sense of purpose, respectively. This, according to BrandZ global study by @Kantar Millward Brown. So, this awesome move from Mars makes sense: updated holding brand identity and a promise to make people’s lives better. Great if they put their money where their mouth is. Hopes are high.
#branding #rebrand #brandidentity #brandpurpose #brandvalue #brandz #masterbrand #holdingbrand #whatsafterexperienceeconomy #yourenotyouwhenyourehungry #mars #wrigley #food #confectionery #petfood #snickers #pedigree
(LinkedIn post 2019)