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    Cracking the Global Market

    Baiju brands to seek sloshing on overseas shores as Chinese demand is changing.



    Food pairing (i.e. taking a leaf out of successful Japanese nihonshu and Korean soju brands' playbook) is a low-hanging fruit with millions of Chinese restaurants globally (how many of them are premium?), but going into bars would be a great challenge to tackle...


    https://econ.st/2I8t31Y


    #chinamarketing #china #baiju #foodmarketing #alcohol #alcoholicbeverages #japan #korea #japanesefood #marketing #foodtrends


    (LinkedIn post 2019)