Cracking the Global Market
- Drago Djourov
- May 9, 2019
- 1 min read
Updated: Jun 15, 2019
Baiju brands to seek sloshing on overseas shores as Chinese demand is changing.
Food pairing (i.e. taking a leaf out of successful Japanese nihonshu and Korean soju brands' playbook) is a low-hanging fruit with millions of Chinese restaurants globally (how many of them are premium?), but going into bars would be a great challenge to tackle...
#chinamarketing #china #baiju #foodmarketing #alcohol #alcoholicbeverages #japan #korea #japanesefood #marketing #foodtrends
(LinkedIn post 2019)
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