Bye-bye CMO, Hello CGO
- Drago Djourov
- May 11, 2019
- 1 min read
Unilever: Bye-bye CMO, hello CGO. But at the end of the day, the CGO would be doing the same thing: Segmentation, Targeting, Positioning, Strategy+Tactics...with a view to driving growth.
Isn't that the Long and the Short of it?
Where's "marketing" failing?
(LinkedIn post 2019)
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