© 2018 DD Global Pte Ltd

  • LinkedIn - White Circle
Search

    Bye-bye CMO, Hello CGO



    Unilever: Bye-bye CMO, hello CGO. But at the end of the day, the CGO would be doing the same thing: Segmentation, Targeting, Positioning, Strategy+Tactics...with a view to driving growth.


    Isn't that the Long and the Short of it?


    Where's "marketing" failing?


    https://lnkd.in/fAtEXwS


    #marketing #growthmarketing #growth


    (LinkedIn post 2019)