"Game-changing strategies are born of creative thinking."
Harvard Business Review: 4 approaches to building a disruptive strategy. Contrast, Combination, Constraint and Context.
Contrast: What pieces of conventional wisdom are ripe for contradiction?
Combination: How can you connect products or services that have traditionally been separate?
Constraint: How can you turn limitations or liabilities into opportunities?
Context: How can far-flung industries, ideas, or disciplines shed light on your most pressing problems?
(LinkedIn post 2019)