Be Bold
- Drago Djourov
- May 14, 2019
- 1 min read
“Making fun of yourself and then using that platform to revitalise the brand is a hugely risky move. …it has to be bold and risky to have a chance of working.
Bravery does not guarantee success, but without it you might as well go home and burn your marketing budget on the stove.”
(LinkedIn post 2019)
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