Disruption comes from ideas, not tech. Old marketing elbow grease like consumer motivations, market definition, channel strategy... "There are five key ways for brands to grow and disrupt a category, none of which begin with data or technology." Brilliant and simple piece by Andrew Geoghegan in Marketing Week OK, disruption can come from tech, too, but it's often just an expression of the disruptive idea, innit?
#marketing #disruption #backtobasics h#simpleisbig
(LinkedIn in post 2019)