Are we trending or pretending?

“If Instagram went away tomorrow, our ice-cream truck would still survive. I don’t know that your ‘influencer’ business would.”

https://lnkd.in/gPb6wi6

And some more here on the #fakefluencer phenomenon: "It’s so trendy to be an influencer that some people have taken to pretending their content is sponsored when it’s not."

E.g. here: https://lnkd.in/gpXHMik

#marketing #influencer #fakeittillyoumakeit

(LinkedIn post 2019)