Are we trending or pretending?
- Drago Djourov
- Jul 1, 2019
- 1 min read
“If Instagram went away tomorrow, our ice-cream truck would still survive. I don’t know that your ‘influencer’ business would.”
And some more here on the #fakefluencer phenomenon: "It’s so trendy to be an influencer that some people have taken to pretending their content is sponsored when it’s not."
E.g. here: https://lnkd.in/gpXHMik
(LinkedIn post 2019)
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