"Chinese parents love to play: 98% say that play is essential for their child’s well-being, even more than Americans and Danes..." They just often don't know how to--and this is what LEGO's doing so much better than Mattel. "There's no art to a Barbie..." That realisation translates into material terms, too: 57% of Chinese parents (vs the global 47%) buy the buy the child toys, so the parent can have free time themselves...also from the LEGO Play Well Report, 2018
#china #marketing #localisation #LEGO #Mattel
(LinkedIn post 2019)