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  • LinkedIn - White Circle

    Why Chinese Parents Prefer Lego to Barbie

    "Chinese parents love to play: 98% say that play is essential for their child’s well-being, even more than Americans and Danes..." They just often don't know how to--and this is what LEGO's doing so much better than Mattel. "There's no art to a Barbie..." That realisation translates into material terms, too: 57% of Chinese parents (vs the global 47%) buy the buy the child toys, so the parent can have free time themselves...also from the LEGO Play Well Report, 2018


    #china #marketing #localisation #LEGO #Mattel


    (LinkedIn post 2019)